Search volume was up all across board in June, with the 3 main search engines gaining or holding share. However a large portion of the incremental Live Search Queries are coming from the Live Search Club, where the lure of great prizes is clearly encouraging users to play games for points.
Apparently a portion of Live Search Query gains can be attributed to bots, though the exact percentage isn't clear. Some Live Search Club users have asserted that automated searches account for a significant portion of Microsoft's search share gain. You can’t argue with the value proposition of the prizes – which include Microsoft including Microsoft Xboxes, Zunes and even Windows Vista. Interestingly, Internet Opportunists, not content to game the system, are now selling Live Search Club accounts on ebay. There's even an instructional video on YouTube to teach would-be scammers how to beat the system. So, now I’m really curious about Bots – and decided to do a little research of my own.