Sep 18, 2008

I'm a PC Breaks New Ground In TV/Internet Advertising

The "I'm a PC" campaign, which launched earlier on today, is one of the smartest examples of cross channel advertising that I've seen. First, it cleverly flips the Apple campaign, ultimately leveraging the success of the Mac vs. PC ads, by embracing the "I'm a PC theme.

So, viewers instantly recognize the punchline.

Second - it has such a wide variety of characters that it's sure to appeal to a wide audience. I've always believed it's smart marketing to identify a your brand with different types of people from all works of life. That's something that most Globally successful brands, do effortlessly.

Third and probably most important - the viral element of the campaign. Ton's of Internet "experts" have raved about the popularity of social networking forums and the impact that facebook, youtube and myspace are having on our online habits.

There's no question that thousands of people will upload "I'm a PC" video's to the site, thousands more will share those videos with others. So, there's no question in my mind that this campaign will get plenty of attention.

It remains to be seen whether or not Microsoft will follow-up with more ads or whether Apple will retaliate with a flip of their own. Either way, Microsoft and Crispin - deserve some credit for coming up with a creative campaign......

Now I'm off to watch "I'm a PC", make it's way up the Google Trends. Last I checked, it jumped from #87 to #72 on Google Trends

09/18: 11.55pm PST.

I'm a PC & I'm doing Just Fine

I've just watched - the I'm a PC ad - windows ad, and I like it. Even those who love to hate Microsoft will have to admit that this is a creative, viral advertisement which will resonate with PC users all around the world.

Only one software company can rightfully claim that it connects billions of people everyday. The fact of the matter is that millions of real, everyday people use Windows, on PCs - everyday. Many rely on it's features and functionality - for their livelyhood.

I think the smartest thing about this ad is that it takes the core message of Mac vs. PC ads and uses it against Apple.

It will be interesting to see what Apple come up with next. Somehow, I doubt that those Mac vs. PC ads will be quite as effective as they were.

Oh, by the way - I'm a PC too .......

Is that item a want or a need?

The age old dilemm – is that item a want or a need? No doubt, one’s financial health plays a key role in making that determination. Apparently – geographical location plays more of a factor than you may think. The NY Times site has a great interactive tool, which shows how people across various countries spend their discretionary income – i.e. the cash that goes to clothing, electronics, recreation, household goods, and alcohol – on a per capita basis. You can access the tool through this link :

Apparently, people in Greece spend almost 13 times more money on clothing as they do on electronics. People living in Japan spend more on recreation than they do on clothing, electronics and household goods combined. Americans spend a lot of money on everything, but then – this is the land of opportunity and instant gratification, so that’s no surprise….

Sep 12, 2008

Gates & Seinfeld - II

So, the ads are beginning to roll out - and naturally, everyone has an opinion. Most people think this campaign is Microsoft's response to the famous Mac & PC ads. You've all seen the first - Shoe Shop commercial - the latest ad was released yesterday.

I’ve started an informal poll, asking friends their impressions about the ad. For the most part – people are trying to figure out the core message of these ads – is it about Windows vs. Apple? What’s the deal with the leather shoes? Why Seinfeld, where's the punch line? I'm actively looking for a consistent them between the different ads - I haven't found one yet, but I'm sure it's there .....

It's a little surprising how cynical some folks are about these ads. I’ve read a number of pretty negative posts – on Mary Jo’s blog and a few others. It’s easy to criticize these campaigns, Microsoft is the company that so many people love to hate, and most consumers still trying to understand the core message. However, the ads are getting peoples attention, that's probably a good sign for Microsoft.