The advent of Search Informed Marketing is gradually changing all that. Search query trends can be useful for companies or organizations as they plan how to break out Marketing Spend for their Campaigns. Marketers are now being held to new levels of accountabillity to Business ROIs vs. Media ROIs Search Tools such as Google Trends Live Search Top 1000, can help provide current, almost real time information on what users care about, at any given time. By looking at how the world is searching and what trends are evident, you can get some interesting, real-time information on how the world is feeeling.
Marketing budgets are continuing to shift online as Marketers are realizing that the customer is very much in control. Technology innovation and broadband penetration have helped fuel the growing popularity of the Internet. Search Engines remain the most popular online dstination because of consumers need for relevant and on demand information. A Search Engine's value prop is to put that infomration in front of an engaged, global audience.